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In today‘s hyper-connected media landscape, a complex interplay of algorithms, trends and user behaviors determines what content rises to the top of our feeds and what gets lost in the digital abyss.

Social media platforms like TikTok, Twitter and Instagram use sophisticated machine learning systems to analyze user engagement signals – likes, comments, shares, watch time, etc.

For instance, on January 23rd, 2023, TikToker l_o_r_d_v_e_l_i_k_a_n posted "Axel in Harlem" set to "Ballin'," gaining roughly 1.3 million plays and 179,200 likes in ten days (shown below).

Redraws and Fan Art

The scene from the viral animation was later used as a template for other memes, like in a tweet by Twitter user Etan10954548, which replaces the men staring with Pokémon game protagonists and Vaporeon.

The studio specializes in erotic gay cartoons featuring hunky men with exaggerated, bulbous bottoms. In a media landscape still largely dominated by unrealistic, homogenized depictions of attractiveness, there‘s something radically refreshing about this cartoony celebration of queer lust and bodacious booty.

animan studios gay

Journal of Media Ethics, 37(2), 92-107.

  • Hernandez, M. (2022).

    However, the anonymous Mr. Animan has given very few interviews and not directly responded to the viral fame, suggesting comfort staying niche. Queer Animation Studies, 12(4), 55-68.

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    What is Animan Studios?

    Animan Studios is an animation brand that exploded from an obscure internet subculture into full-fledged viral meme status in 2022-2023.

    Inside Animan Studios: The Tech Behind the Controversial Adult Animation Powerhouse.

  • Animan Studios. The prominence of black characters with exaggerated features echoes racist caricatures of the past to some critics. These hyper-exaggerated animations have inspired endless laughs, memes, and debates across social media. When something novel and attention-grabbing like the Axel meme starts gaining traction, these algorithms can create a sort of viral snowball effect, exponentially boosting its visibility.

    Moreover, the rise of meme culture has conditioned users to actively participate in the spread of viral content.

    In a rare interview with Seattle Gay Scene the same year, Mr. Animan revealed that he is American but lives overseas to maintain privacy. On January 15th, 2023, TikToker ambatukaan posted "Axel in Harlem with "Vámonos De Fiesta A Factory" as the sound, captioning it, "Meetings In Peru," and receiving roughly 161,500 plays and 6,200 likes in two weeks (since deleted).

    Roddy Rich's "Ballin'" / I Put The New Forgis On The Jeep

    Going into January 2023, various creators used both TikTok sounds for their own Animan Studios memes.

    For instance, @ief_Cuadricula made a detailed fan art piece that received over 290,000 likes. (2024). On January 8th, 2018, he posted the full "Axel in Harlem" video to is website for download.

    Critics argue Animan Studios is benefiting from viral meme fame without consenting to that wider distribution. It appears the short‘s popularity drove many curious viewers to seek out more of the studio‘s eye-opening oeuvre.

    (2022).